Services & Clients
These are just some of the services I can offer clients seeking trend expertise and experiences.
Please contact me to discuss your needs.
Trend Presentations & Immersions
Presentations on consumer and culinary trends influencing a category, market or business sector; includes trend hierarchy and maturity frameworks, key drivers, strategic trend translations; immersions include product samples to taste.
Trend Reports & Forecasts
Data analysis, category news, consumer drivers, trend movement, trend forecasts in report form.
Trend Tours
Group tours to key markets to experience retail and foodservice trends in context; strategic exercises to engage team.
Trend Scouting at Food Trade Shows
Identification of notable new products and trends at trade shows for investment or innovation inspiration; show trend summaries; topline insights from Fancy Food, Natural Products Expo West & East and other industry shows.
Speaking Engagements
Expert presentations for industry trade shows, executive retreats, company conferences, team trainings; share trend insights and visions of the future of food as panel member or moderator.
Ideations
Participation in innovation ideations and brainstorming sessions to share market, culinary and trend knowledge and insights for brand growth and concept creation.
Expert Interviews
Insights on food industry trends and innovation, food and beverage trends, restaurant culture, consumer culinary values, food history, demographic/consumer behaviors around food.
Communications & Content Marketing
Blog posts, trend articles, white papers, media commentary.
PAST CLIENTS & ENGAGEMENTS
Expert Interviews: Numerous innovation, strategy and consumer insights agencies
Trend Insights for Small Business Development Centers: Hacienda CDC Empressarios trend insights for product development presentation, ideation session
CPG Food Manufacturers: Pepsico, Kraft-Heinz, Mondelez, Nestlé, Glanbia, Campbell's, Danone, White Wave, Tyson, ACH, Clif Bar, New Belgium, ABInBev, Tata – trend immersions and presentations, trend tours, trend reports
Foodservice Companies: Subway, Qdoba, Starbucks, Krispy Kreme, Jack in the Box, KFC, Taco Bell – category trend reports, trend tours
Innovation & Strategy Agencies: Arlon Group, Castanea Partners – trend analysis, food trend expert interviews, demographic trends
Speaking Engagements: Global Food Forums Protein Seminar, Australian Grocers/Metcash, Whole Grains Council, Specialty Food Association’s Fancy Food Shows, American Spice Trade Association, Mane Flavor & Fragrance, Research Chefs Association, International Association of Culinary Professionals, Women Chefs & Restaurateurs, Les Dames d'Escoffier
Packaged Facts, division of Marketresearch.com – market research reports, webinars, media expert
Saltshaker Marketing & Media – trend blog posts, trend consultant
Publications, Magazines: Optimum Living Trend Watch Column, Rachael Ray Magazine, Culinology, QSR Magazine – trend research, trend articles, expert commentary
Academics: University of California, Davis guest speaker in food science and food studies courses